About Digital Strategy
Digital Strategy exists to help business owners, managers and digital professionals understand how to use technology to achieve real business objectives. Through practical articles, guides and resources, the site explores digital strategy, digital transformation, AI, SEO, customer experience, analytics and the technologies that are shaping today’s digital landscape.
Rather than focusing on trends alone, the aim is to explain how digital technologies can be applied in a practical and commercially effective way, helping organisations make informed decisions and build successful digital initiatives.
Meet Mike Speight
Digital Consultant | Digital Strategy Specialist
Mike Speight is an experienced Digital Consultant with more than two decades of experience helping organisations across the private and public sectors improve their digital capabilities. Throughout his career, he has worked with leading UK and international organisations across finance, retail, e-commerce, publishing, government and other industries, delivering digital projects that combine business strategy with technology.
His background spans digital strategy, user experience (UX), user interface (UI) design, front-end development, Agile delivery, SEO and digital transformation, providing a broad perspective on how successful digital products and services are planned, designed, built and continuously improved.
Experience and Background
Mike began his career in sales and marketing before moving into information technology during the early 1990s. As the web emerged, he specialised in front-end development and quickly developed expertise in user experience and interface design.
His consultancy career expanded through senior technical and consulting roles with organisations including Conchango and subsequently EMC Consulting within their EMEA consultancy division, where he worked on complex web and digital transformation projects for major clients. As digital technology evolved, so did his focus—moving beyond websites alone to encompass search, content strategy, analytics, digital marketing, accessibility, Agile delivery and business transformation.
Today his experience covers the complete digital lifecycle, from defining business objectives and digital strategy through to implementation, optimisation and continuous improvement.
A Practical Approach to Digital Strategy
Digital strategy is far more than building websites or implementing technology. Successful digital organisations understand how business objectives, customer experience, technology, marketing, AI, data, analytics and organisational change work together.
This holistic approach forms the foundation of both this website and Mike’s consultancy work. Every article published aims to provide practical, experience-based guidance that organisations can apply in the real world rather than simply discussing theory.
Why This Website Exists
Digital Strategy was created to share practical knowledge gained through years of consulting experience. Whether you’re developing your first digital strategy, improving an existing online presence or exploring emerging technologies such as artificial intelligence, the goal is to provide clear, practical guidance that helps you make better digital decisions.
New articles, guides and resources are published regularly, and newsletter subscribers receive updates together with access to the free first edition of Digital Strategy 101.
View My Portfolio
Over the past two decades, Mike has contributed to numerous high-profile digital projects for leading organisations across the UK and internationally.
Explore the Portfolio to see examples of work across digital strategy, user experience, Agile delivery, SEO, front-end development and digital transformation, together with details of the organisations, roles and technologies involved..