Digital Strategy:
powering online success!
What is a Digital Strategy?
Digital Strategy is a crucial part of your business growth strategy If you want to reach more potential customers and improve performance.
At Digital Strategy we are passionate about helping our followers to achieve online success. We do this by providing information and resources to help you create a unique Digital Strategy. One that is tailored to your company’s specific needs!
Definition
A digital strategy sometimes known as Digital Transformation is;
Digital Strategy; is a plan that uses digital resources to achieve one or more objectives
This is a very simple view of what a Digital Strategy is. In reality, it is much more complicated than that! If you search the internet you will find a lot of sources that have different views on what it is. To some, it is Digital Marketing, others it is SEO (Search Engine Optimisation) or,
- PPC (Pay Per Click) advertising,
- Social Media Marketing,
- Content Marketing
- Adwords Marketing
It is all these things and much more!
The Digital Strategy Process
A Digital Strategy is; a continual process of analysis of what you are doing now and competitor analysis. Action in performing the tasks that are appropriate for your clients and your business, including the processes mentioned above and more. Measurement of the effectiveness of the actions you have been performing to date. Feedback and modify what you’re doing. Then back to the analysis. This circular process is never-ending!
How we can help
At Digital Strategy we will guide you through the process, by publishing articles on all the relevant subjects relating to creating a Digital Strategy, From beginner 101 type articles to more in-depth articles where we will explain the more advanced aspects of the article subject
We will also be offering tips and resources to help with your ongoing process.
Why not also sign-up to our Newsletter where you can keep up with the latest advice and industry trends and emerging technologies and techniques. Also up to date advice on the latest changes to search engine practices.